| Customer: | Lechler |
|---|---|
| Branch: | Industrial nozzle technology |
| Assignment: | 270 pages, 11 chapters, 230 tables, thousands of applications, worldwide use: the industrial catalogue is the heart of product communication for Lechler. The commitment on the part of the customer and the agency was correspondingly great – and so was the pride in having brought all the information and functions into a completely new look. |
A NEW PERSPECTIVE:
THE LECHLER INDUSTRIAL CATALOGUE
The practical test of the new corporate design
From tables and technical drawings to headlines and footnotes to range photos and order numbers. Everything found its intuitively correct and visually beautiful place.
A question of technology
Clear down to the last detail. With product illustrations as functional graphics, as technical drawings and with newly structured tables for all dimensions.
Uniform product presentation
The product overview without a single photo – but with realistic CGIs. So that dealers and customers can quickly identify "their" nozzle in terms of shape and colour.
Cornerstone of the new design
Only if a new design can be sustained for really all applications does it deserve the 'corporate design' title. That's why Lechler chose the industrial catalogue as its first project. Result: test passed with top marks.
Virtual nozzle construction
For the industrial catalogue, all contents were redesigned, but all products were also given a new, digital look. As for us, not only the right shapes in different perspectives but in creating the CGIs the appropriate colours and textures of the different materials had to be considered above all.
